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Oxford Street vs. Westfield: Which Shopping Destination Wins?
Online, high streets, or shopping centres - which categories see the most consumer spend? To find out, Cardlytics used purchase intelligence to analyze spend from over two million consumers across a range of retailers, across London's Oxford Street, Westfield London and online. The results emphasize that despite the increasing prominence of online retail, bricks and mortar shops still play a crucial role in the retail world. As such, retailers that engage customers across multiple channels will ultimately win more spend.
Spring Customers Heat Up Summer Sales
Spring is finally in the air. As consumers kick off spring cleaning projects and develop new habits, many are also changing where and how they shop. By analyzing purchase data from our bank partners, Cardlytics found that spring is a critical time for marketers to connect with customers and build loyalty—particularly with the typical summer slowdown looming on the sunny horizon.
The easiest way to win summer sales is from repeat customers
We see marketers place a lot of emphasis on customer acquisition, but the majority of summer sales are driven by customers who are already familiar with a brand. Last year, over 62% of summer retail sales were from repeat customers. Retailers looking to hold onto their gains in market share from the spring should quickly re-engage their newly acquired customers as summer heats up.
Returning spring buyers spend more during the summer
Across most retailers, customers acquired during the spring not only boost spring sales, but they also set the stage for summer success—spending 26% more in the summer months than customers who were acquired within the summer season. The customers who came back during the summer were also significantly more likely to make a repeat purchase during the rest of the year.
Quickly acquire spring customers to grow sales this summer and beyond
These next few months present a key opportunity to engage spring customers and pave the way for a strong summer. With precisely targeted campaigns, Cardlytics is uniquely positioned to help marketers quickly acquire customers and strengthen loyalty for long-term success. Let’s work together now to build momentum with spring customers and beat the summer slowdown.
Meal Kit Delivery Services vs. Grocery Chains
Today’s consumer is hyper concerned about the freshness of food, the ingredients, and sustainability, among other factors. But, the shift from processed foods has not changed the craving for convenience. Because of this, meal kit delivery services, like Blue Apron, Plated and Hello Fresh, have gained steam. Cardlytics analyzed consumer spending on meal kit services (MKS) and how those purchases impact spend at traditional and specialty grocery stores, as well as restaurants.
Does Your Gym Choice Really Matter?
Treadmill running or CrossFit? Barre classes or spinning? Low carb or juice cleanse? There are countless ways to get fit, but which are consumers more likely to stick with? Using our data and the power of purchase intelligence, we looked at how consumers are working out and how their spending habits differ by gym choice.
2017 Cardlytics Back to School Report
The back-to-school shopping season is the second largest shopping event of the year, making it a critical time for retailers. This report looks at the back-to-school spend trends driving sales this season.
2017 Cardlytics Holiday Spend Report
The holiday season is the largest shopping event of the year. Using our proprietary Purchase Intelligence, we analyzed year-over-year spend from 2015 - 2016 to uncover the top spend trends retailers need to know to drive holiday sales this season.
2018 Cardlytics Holiday Spend Report
Holiday spend is on the rise as more customers take their shopping online and skip the Black Friday lines. To help retailers keep a pulse on where, when, and how holiday shoppers tackle their gift lists, Cardlytics shares key spends and actionable insights for merrier marketing.
2018 Cardlytics Back to School Spend Report
The back-to-school shopping season accounts for nearly 20% of the spend that doesn't occur during the winter holiday season, and it continues to be one of the most critical periods for retailers to reach sales goals. Cardlytics breaks down the spend trends and tips retailers need to know to capture share in the back-to-school season.
How is Grocery Spend Changing Across Meal Kits, Specialty, Delivery, Traditional, & Discount?
Grocery shoppers have increasingly differing options for how to get food on the table, and each shopper uses a variety of channels. The consumer is in control and on-demand shopper trends are having an impact on in-store purchases and shopping behavior. Cardlytics took a look at how these changes are shifting food dollars and changing the grocery marketplace.
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